I'm Joshua, a self-taught perfumer born in 2001, with a deep passion for scent that began in early childhood. What started in late 2019 as a simple hobby soon evolved into a full-blown obsession as I immersed myself in the art and science of perfumery.

Over the years, I’ve worked with more than 300 Aromachemicals and natural materials, refining my ability to create truly custom perfume formulas. I believe fragrance has the unique power to evoke emotion, unlock memory, and express individuality—and that a person’s scent should be as personal and distinctive as their character.

Driven by this philosophy, I began crafting bespoke, one-of-a-kind perfumes tailored to each client’s personality, preferences, and scent memories. Whether inspired by a favorite note or a meaningful experience, every formula is carefully designed to capture something uniquely personal.

In early 2025, I had the opportunity to collaborate with a niche fragrance start-up, where I developed an original scent collection for their brand. The partnership was a creative success, and the line has since launched to strong reception.

Today, I continue to offer custom perfume design services for individuals and small brands looking to bring unique fragrances to life—crafted with care, intention, and an understanding that scent is far more than just aroma.