Focus
£700
- Initial concepts
- One
- Revisions
- Three
One direction, developed in depth.
For when you already know how the fragrance should feel.
Enquire about Focus — Fragrance Development for Brands, £700
Original commercial formulas for brands, from first concept to a production-ready composition — developed with your positioning, your market and your margins in mind.
from £700 3 packages
Compare packages Packages
Three revisions in every package
Concept — a distinct opening direction, composed from your brief.
Revision — a round of adjustment to the direction you choose, based on your feedback.
The packages differ only in how many concepts you start with.
Compare
£800
- Initial concepts
- Two
- Revisions
- Three
Two directions, side by side.
For weighing two interpretations before committing.
Enquire about Compare — Fragrance Development for Brands, £800Explore
£900
- Initial concepts
- Three
- Revisions
- Three
Three directions to choose between.
For the widest choice before settling on one.
Enquire about Explore — Fragrance Development for Brands, £900 Included in every package
- Brand and creative consultation
- Exclusive commercial formulation
- Three rounds of revisions
- Production-ready formula, yours to own
An original formula, not a stock fragrance
Every brand formula is composed from a blank page, for your brand alone. There is no catalogue of ready-made scents behind it and nothing adapted from an existing base — which is what lets a fragrance say something specific about the brand wearing it.
Built around your positioning
Development starts with a brand and creative consultation: who the fragrance is for, where it will sit, and what it needs to say. The formula is then developed with your positioning, your market and your margins in mind.
Developed in stages
Brand work moves through multiple development stages — a first direction composed from the brief, then refinement against your feedback until everything feels just right. The process is the same four stages whether the project is one fragrance or a collection.
A formula your brand owns
Business clients own their approved commercial formula. You leave with a production-ready composition that belongs to your brand.
Before you sell
Work follows relevant IFRA and UK/EU requirements, with appropriate safety information provided. A safety assessment is required before a fragrance is sold commercially, and I can explain where it fits into your launch.
What is included
Fragrance Development for Brands
- Brand and creative consultation
- One, two or three initial concepts
- Three rounds of revisions
- Production-ready formula, yours to own
How it works
Four stages
01
Consultation
We talk through the brand, the market and what the fragrance needs to say.
02
Concepts
I compose one, two or three opening directions, depending on your package.
03
Revisions
Three rounds of adjustment to the direction you choose, until everything feels just right.
04
Completion
A production-ready formula, yours to own.
How much does fragrance development for a brand cost?
There are three packages: Focus at £700 with one initial concept, Compare at £800 with two, and Explore at £900 with three. Every package includes three rounds of revisions and ends with a production-ready formula your brand owns.
What is the difference between a concept and a revision?
A concept is a distinct opening direction composed from your brief. A revision is a round of adjustment to the direction you choose, based on your feedback. Every package includes three revisions — the packages differ only in how many concepts you start with.
Which package should I choose?
If you already know how the fragrance should feel, Focus gives you one direction developed in depth. If you would like to compare different interpretations before committing, choose Compare or Explore.
Does my brand own the formula?
Yes. Business clients own their approved commercial formula.
Do you work with start-ups launching their first fragrance?
Yes. The service is built for brands launching a first fragrance as well as those extending an existing collection.
Is the fragrance compliant for sale?
Work follows relevant IFRA and UK/EU requirements, with appropriate safety information provided. A safety assessment is required before commercial sale, and I can explain where it fits into the process.
Can you also make the fragrance for production?
Compounding is offered as a separate service for approved formulas. See Formulation & Compounding for how it works.
